I’ve always seen social media and email campaigns as more than just tools — they’re ways to connect.
Every post, newsletter, and message I’ve created was designed not just to be seen, but to be felt.
I enjoy shaping content that’s clear, warm, and purposeful, helping ideas reach the right people.
Social Media Campaigning
From 2012 to early 2023, I promoted events, newsletters, activities, and the IMRF Bookshop across social media for the International Maritime Rescue Federation (IMRF).
Most of the examples shown here are from Facebook, but I also worked with X (formerly Twitter), Pinterest, Instagram, and LinkedIn.
I used scheduling tools to plan posts ahead and keep everything organised. Some of the content was written by other staff, depending on what needed to be shared — but all the IMRF Bookshop posts were written by me.
Together with email campaigns, social media helped raise the IMRF’s profile, grow newsletter subscriptions to over 3,000, and in 2019, supported Bookshop revenue of around £12,000.
Social Media Gallery
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Email Campaigns
Email campaigns can be a powerful way to reach people — especially when you’ve got a lot to say and a wide audience to reach.
During my time with the IMRF, I helped create newsletters that were often translated into Russian and Spanish alongside the English version.
The IMRF Bookshop newsletter grew to over 1,500 subscribers in five years, and in 2019 helped bring in around £12,000 in revenue.
I learned to use tools like Constant Contact and MailChimp, and I enjoyed shaping each newsletter to feel clear, friendly, and useful.
I learned to work with various newsletter/email campaign tools, like Constant Contact and MailChimp.
Email Campaigning Gallery
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Social Media/Email Skills & Additional Services
IT Tools & Platforms
- Social media platforms and scheduling tools
- Adobe Creative Suite (Photoshop, InDesign, etc.)
- Figma, Canva, Photopea, and other …
- Survey and form tools (Survey Monkey, Google Suite, etc.)
- Google Suite, Google Ads, Google Tag
- Email tools (Constant Contact, MailChimp)
- AI tools for images, video, and text (e.g., CapCut)
Languages
- English: Proficient
- Dutch: Native
- French: Beginner/Intermediate
- German: Beginner/Intermediate
Coding Languages
- HTML, HTML5, CSS
- JavaScript, PHP
- Liquid
- WordPress shortcodes
Digital Skills
- Online shop management
- Print and digital design
- Website design and upkeep
- Advert and banner design
- Presentation design
- Colour and typography
- Video editing and creation
- SEO‑friendly writing and research
- Basic UI/UX principles
- Simple animation (Adobe/GoAnimate)
Administration & other skills
- Troubleshooting and problem‑solving
- Research, reporting, and documentation
- Clear communication
- GDPR awareness
- Empathy and patience
