Through my work on social media posts, email campaigns, and newsletters, I’ve always focused on genuine connection. Each message was created not just to be seen – but to be felt.
With thoughtful design and intuitive storytelling, I aim to bring clarity, warmth, and purpose into every communication, helping ideas find their way to the right hearts.
Social Media Campaigning
From 2012 to early 2023 I promoted plenty of events, newsletters, general activities and the IMRF Bookshop for the International Maritime Rescue Federation on Social Media.
Below are a few examples from Facebook, but I am also experienced with X (formerly known as Twitter), Pinterest, Instagram, and LinkedIn. I am also experienced in using social media distribution tools online, planning posts and news ahead.
Some of the texts were written by other staff (depending on what one wanted to say to the public). All of the IMRF Bookshop texts were written by me.
Together with the email campaigning, social media really brought the IMRF on the map, enhanced newsletter subscriptions to 3000+ and in 2019, the IMRF Bookshop revenue was £12000.
Social Media Gallery
Click on the images below to enlarge and to view the descriptions.
Email Campaigns
If done right, email campaigning can be an important part of promoting your organisation. Especially when you have lots of people to reach in one go.
Below are a few samples from my time with the International Maritime Rescue Federation (IMRF). The newsletters were often translated into Russian and Spanish, next to the traditional English version, and it was a great success.
The IMRF Bookshop Newsletter grew to well over 1500 subscriptions in the space of 5 years, and in 2019 in helped to bring in an estimated £12000 revenue.
I learned to work with various newsletter/email campaign tools, like Constant Contact and MailChimp.
Email Campaigning Gallery
Click on the images below to enlarge and to view the descriptions.
Social Media/Email Skills & Additional Services
IT Tools & Platforms
- Social media schedule tools;
- Adobe Creative Suite, Figma, Canva, Photopea;
- Survey and form apps;
- Cloud storage apps and Google Suite;
- Email campaigning apps, like Constant Contact and MailChimp;
- Social media platforms, like Facebook, X (formely known as Twitter), Pinterest, YouTube, Instagram, LinkedIn;
- AI online image, video & text tools.
Languages
- English: Proficient;
- Dutch: Native;
- French: Beginner/Intermediate;
- German: Beginner/Intermediate.
Coding Languages
- HTML, HTML5 and CSS;
- JavaScript and PHP;
- Liquid;
- ShortCode (WordPress).
Digital Skills
- E-commerce shop management;
- Print design and branding;
- Web design and management;
- Advertise design;
- Digital design;
- Presentation design;
- Colour and typography;
- Video editing and creation;
- SEO-friendly research implementation and copywriting skills;
- UI/UX principles;
- Animation Skills in Adobe/GoAnimate.
Administration & other skills
- Troubleshooting and problem solving;
- Research, reporting and documentation;
- Communication and communication channels;
- GDPR compliance;
- Empathic approach.
